As the well-known saying goes – the best things in life are Swedish. Cider, furniture, music . . . and no, we're not talking about Abba.
As the well-known saying goes – the best things in lifSpotify is a Swedish music streaming service. Launched back in October 2008, it was meant to be a new era for digital music, allowing people to listen for free whilst at the same time eradicating piracy. The service was supposed to be supported by advertising, with this removed if the user were to upgrade to a paid subscription account. Unfortunately, it became clear in 2011 that the business model was unsupportable, and so severe restrictions were placed on all free accounts to encourage people to upgrade to the paid subscription.e are Swedish. Cider, furniture, music . . . and no, we're not talking about Abba.
But there is a very social aspect to all accounts of Spotify, and that is that they can be linked to Facebook. Indeed, since 2011, it has been compulsory to have a Facebook account before you can sign up to Spotify. The benefits are obvious – you can share the tracks you like with all of your friends on Facebook, and essentially show off your fantastic music taste, as well as discovering new music through your friend's status updates through Spotify. And of course, because it's all via the same free service, you don't have to pay a thing.
But there is cause to be worried, too. Facebook can also be linked to various newspaper and article websites, such as Reddit and The Guardian, so your friends can see what you're reading. Critics can't help but ask – how far is this going to go? Is Facebook going to become a passport for every major site on the web? Although you might be happy with your friends knowing these things about you, how do users feel when they realise that the information might be being used in marketing? After all, Facebook has found itself in hot water over the treatment of personal information several times before. Using personal information to target users with adverts is not a new concept, and it's something that Facebook does best. And critics will be wondering what happens if – or when – Facebook becomes the unquestioned Passport of the Internet.